ISBN 13 : 979-8596805925

Sommaire :
Introduction
The UX research & design process
12 guiding principles of UX

1. Discover
Attitudinal and behavioural techniques
Quantitative vs qualitative data
A research methods landscape
Which is the best UX research method?
Research techniques selection table
Observation
Behavioural mapping
Interviews
Cognitive mapping
Card sorting
Usability testing
Generative play
Love and break up letters
Diary studies
Graffiti walls
Touchstone tours
Eye tracking
Photo studies
User journey mapping
Cultural probes
Summary of 'Discovery'

2. Define
Affinity mapping
Design labs
Data analysis
Summary of 'Define'

3.Develop
Idea generation basics
The ant-problem
Visual ideation
Question-based ideation
How? Now, Wow!
From ideation to prototype generation
Summary of 'Develop'

4. Deliver
The basic prototype
Prototyping and personas
Collaborative design workshops
Iteration of prototypes
From prototypes to investment
Summary of the 4 activity phases
managing UX
Empowerment
Control
Intervention
Team-based UX
Influence on management and leadership style
Motivation and promotion of a UX mindset
Embedding
Emotional labour

Barriers to UX work
Models of UX adoption
Final thoughts

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque