ISBN 13 : 9781035316922

Contents :
Chapter 1: Introduction: an overview of gendered marketing
Chapter 2: Breaking the silences: women in the history of marketing thought and practice
Chapter 3: Marketing communications: selling or smashing stereotypes?
Chapter 4: Gendering products and services: from design to brand
Chapter 5: Marketings free externalities: the well-being of human and non-human others
Chapter 6: Who cares for the marketing organisation?
Chapter 7: Can marketing be de-gendered?

References
Index

Language : English

Series : GENDERED MANAGEMENT

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque