ISBN 13 : 978-1-118-91470-0

Sommaire :
Preface to 2nd edition
Preface to 1st edition
Online teaching and learning resources
Case list

1 The concept of strategy
The role of strategy in success
A brief history of strategy
Strategy today
Strategic management of not‐for‐profit organizations
The approach taken in this book

2 Industry analysis
From environmental analysis to industry analysis
The determinants of industry profit: Demand and competition
Analysing industry attractiveness
Applying industry analysis to forecasting industry profitability
Using industry analysis to develop strategy
Defining an industry
Reviewing the five forces of competition framework
Segmentation analysis
Dealing with dynamic competition
From industry attractiveness to competitive advantage: Identifying key success factors

3 Resources and capabilities
The role of resources and capabilities in strategy formulation
Identifying the organization's resources and capabilities
Appraising resources and capabilities
Developing strategy implications

4 The nature and sources of competitive advantage
How competitive advantage emerges and is sustained
Types of competitive advantage: Cost and differentiation
Porter's generic strategies and being ‘stuck in the middle'

5 Industry evolution and strategic change
The industry lifecycle
Managing organizational adaptation and strategic change
Managing strategic change

6 Technology‐based industries and the management of innovation
Competitive advantage in technology‐intensive industries
Strategies to exploit innovation: How and when to enter
Competing for standards
Implementing technology strategies: Creating the conditions for innovation

7 Corporate strategy
The scope of the firm
Key concepts for analyzing firm scope
Diversification
Vertical integration
Managing the corporate portfolio

8 Global strategies and the multinational corporation
The implications of international competition for industry analysis
Analysing competitive advantage in an international context
The international location of production
How should firms enter foreign markets?
Multinational strategies: Global integration vs. national differentiation
Strategy and organization within the multinational corporation

9 Realizing strategy
From strategy to execution
Organizational design: The fundamentals of organizing
Organizational design: Choosing the right structure
Organizational culture

10 Current trends in strategic management
The new environment of business
New directions in strategic thinking
Redesigning organizations
The changing role of managers
Glossary
Index

Langue : Anglais

Edition : 2ème

Lieu d'édition : TORONTO

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque