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Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You.

PARKER Geoffrey G. ; VAN ALSTYNE Marshall W. ; CHOUDARY Sangeet Paul

W W NORTON & CO INC

2016

121.47-PARKE

WEBMARKETING ; STRATEGIC PLANNING ; INTERNET


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment :

ISBN 13 : 978-0393354355

Contents : 1.Today : welcome to the platform revolution
2. Network effects: the power of the platform
3. Architecture : principles for designing a successful platform
4. Disruption : how platforms conquer and transform traditional industries
5. Launch : chicken or egg? eight ways to launch a successful platform
6. Monetization : capturing the value created by network effects
7. Openness : defining what platform users and partners can and cannot do
8. Governance : policies to increase value and enhance growth
9. Metrics : how platform managers can measure what really matters
10. Strategy : how platforms change competition
11. Policy : how platforms should (and should not) be regulated
12. Tomorrow : the future of the platform revolution
Acknowledgments
Glossary
Notes
Index

Language : English

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque