By browsing this website, you acknowledge the use of a simple identification cookie. It is not used for anything other than keeping track of your session from page to page. OK


Search

1

e-book : Getting China and India Right : Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage

Ebook

GUPTA Anil K. ; WANG Haiyan

JOSSEY-BASS

2009

272

MARKETING MANAGEMENT ; GLOBALIZATION ; INDIA ; CHINA

Link to the ebook : https://login.ezproxy.univ-catholille.fr/login?url=https://s...

Contents :
1 China and India—Four Stories Rolled into One
2 Think China and India, Not China or India
3 Megamarkets and Microcustomers Fighting for Local Market Dominance
4 Leveraging China and India for Global Advantage
5 Competing with Dragons and Tigers on the Global Stage
6 The War for Talent Dealing with Scarcity in the Midst of Plenty
7 Global Enterprise 2020
Notes
The Authors
Index

Language : English

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque