Link to the ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 9781593156640

Contents : I.Product Czar
1.Passion for the product
2.Success is in details

II.Talent rules
3.Teaming: “pirates! Not the navy”
4.Tapping talent
5.Reward for the pirates

III.Team sports
6.The product-driven organization
7.Maintaining momentum
8.Recovery
9.Holistic product development
10.Evangelizing innovation

IV.Becoming cool: a different view of selling
11.The door opener: branding
12.Riding the retail juggernaut
13.Achieving the definition of cool: “there's an app for that”

V.On becoming Stevian
14.In his footsteps

Language : English

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque