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Marketing industriel : le marketing appliqué aux biens et services industriels et professionnels

DAYAN Armand

VUIBERT

1999

248

2-7117-7693-X

121.16-DAYAN

INDUSTRIAL MARKETING ; INDUSTRIAL MARKET RESEARCH ; STRATEGY ; CONSUMER BEHAVIOR ; MARKETING PLAN ; COMMUNICATION ; SALES FORCE ; DISTRIBUTION ; INFORMATION SYSTEM


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Nbre volumes : 1

Language : French

Series : GESTION

Print : 4ème

Place of publishing : PARIS

Figure(s) : Graphique(s) ; Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque