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Service Quality : New Directions in Theory and Practice

RUST Roland T. ; OLIVIER Richard L.

SAGE

1994

289

0803949200

113.51-RUST

QUALITY MANAGEMENT ; STRATEGY ; CUSTOMER LOYALTY MANAGEMENT ; SATISFACTION ; ADVERTISING TECHNIQUE ; BRAND IMAGE


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Nbre volumes : 1

Language : English

Place of publishing : LONDON

Figure(s) : Graphique(s) ; Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque