Lien ebook : https://login.ezproxy.univ-catholille.fr/login?url=https://s...

eISBN : 9781625274502

Sommaire : I.Blue ocean strategy

1.Creating blue oceans
2.Analytical tools and frameworks

II.Formulating blue ocean strategy

3.Reconstruct market boundaries
4.Focus on the big picture, not the numbers
5.Reach beyond existing demand
6.Get the strategic sequence right

III.Executing blue ocean strategy

7.Overcome key organizational hurdles
8.Build execution into strategy
9.Conclusion: The sustainability and renewal of blue ocean strategy.

Langue : Anglais

Edition : Expanded edition

Illustration(s) : Schémas

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque