Lien ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 9780470370391

Sommaire : Contents

PART ONE : Museums and marketing
1. The Diverse World of Museums
2. The Role of Museum Marketing
PART TWO : Strategic marketing
3. Moving to Strategic Planning
4. Choosing a Mission and Core Strategy
5. Applying Market Segmentation, Targeting, Positioning and Branding
PART THREE : Museum challenges and opportunities
6. Building Audiences
7. Attracting Financial Resources
PART FOUR : Tactical marketing
8. Carrying Out Marketing Research
9. Developing Attractive Offerings
10. Distributing the Museum's Offerings and Services
11. Managing Marketing Communications
12. Setting Pricing Strategies
13. Managing Marketing Operations
Conclusion
14. Securing the Future of Museums

Langue : Anglais

Lieu d'édition : TORONTO

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque