Sommaire : Contents
Editors and Contributors

Michael Bishop, Sheryl E. Kimes, David A. Edgar, Mike Boella, Robert Raeside David Windle, Eric Laws, Peter Jones, Ian S. A. Hood, Ian Yeoman, Anthony Ingold, Una McMahon-Beattie, Darren Lee-Ross, Nick Johns, Breffni Noone, Neil Andrews, Hilary Main, Jeremy R. Huyton, Gerald L. Barlow, Anna Leask, Alan Fyall, Philip Goulding, Kevin Donaghy, Sarah Thomas, Fiona Whelan-Ryan, Julian Hoseason, Jerry Hartley, Peter Rand

Introduction

Part 1 : The Principles of Yield Management
A Strategic Approach to Yield Management
Economic Theory of Pricing for the Hospitality and Tourism Industry
Legal Aspects
Quantitative Aspects of Yield Management

Part 2 : Models of Yield Management
Perspectives on Pricing Decision in the Inclusive Holiday Industry
Defining Yield Management and Measuring Its Impact on Hotel Performance
MERLIN: Model to Evaluate Revenue and Loadings for Intercity

Part 3 : Decision Support
Decision-Making
Productivity and Yield Management
Computerized Yield Management Systems: Lessons from the Airline Industry
Revenue Management over the Internet: A Study of the Irish Hotel Industry
The Use of Marketing Information Systems and Yield Management in the Hospitality Industry

Part 5 : Service Sector Studies
Yield Management and the Airline Industry
Yield Management in Budget Airlines
Revenue Management in Scottish Visitor Attractions
Yield Management Practices
Application of Yield Management to the Hotel Industry
Yield Management and the Restaurant Industry
Capacity Management in the Cruise Industry
Capacity Management in the Football Industry
Conference Sector Capacity Management

Langue : Anglais

Edition : 2ème

Illustration(s) : Graphique(s)

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque