English
Consuming kids : protecting our children from the onslaught of marketing and advertising.
Appartenance & droits
2005
288
1-4000-7999-3
121.92-LINN
MARQUE ; ENFANT ; PUBLICITE ; COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATION ; PRODUIT DERIVE (MARKETING) ; MARKETING EXPERIENTIEL ; TELEVISION ; ETATS-UNIS D'AMERIQUE
| N° | Cote | Code barre | Commentaire | |
|---|---|---|---|---|
| 1 | Don département langues - janvier 2010 [disponible] |
Sommaire : Contents
Introduction : The Marketing Maelstrom
1. Notes from the Underground : Thirty-Six Hours at a Marketing Conference
2. A Consumer in the Family : The Nag Factor and Other Nightmares
3. Branded Babies : From Cradle to Consumer
4. Endangered Species : Play and Creativity
5. Students for Sale : Who Profits from Marketing in Schools ?
6. Through Thick and Thin : The Weighty Problem of Food Marketing
7. Peace-Keeping Battle Stations and Smackdown ! : Selling Kids on Violence
8. From Barbie and Ken to Britney, the Bratz and Beyond : Sex As Commodity
9. Marketing, Media, and the First Amendment : What's Best for Children ?
10. Joe Camel Is Dead, but Whassup with Those Budweiser Frogs ? : Hooking Kids on Alcohol and Tobacco
11. If Values Are Right, What's Left ? : Life Lessons from Marketing
12. Ending the Marketing Maelstrom : You're Not Alone
Langue : Anglais
Lieu d'édition : NEW-YORK
Localisation : Bibliothèque Campus de Nice
Support : Papier
Etat : Présent
Propriétaire : Bibliothèque