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Consuming kids : protecting our children from the onslaught of marketing and advertising.

LINN Susan

ANCHOR BROOKS

2005

288

1-4000-7999-3

121.92-LINN

BRAND ; CHILD ; ADVERTISING ; CONSUMER BEHAVIOR ; CONSUMPTION ; TIE IN MERCHANDISE ; EXPERIENTIAL MARKETING ; TELEVISION ; UNITED STATES OF AMERICA


Number of copies : 1
No. Call n° Bar code Commentary
1 Don département langues - janvier 2010
[available]

Contents : Contents

Introduction : The Marketing Maelstrom

1. Notes from the Underground : Thirty-Six Hours at a Marketing Conference

2. A Consumer in the Family : The Nag Factor and Other Nightmares

3. Branded Babies : From Cradle to Consumer

4. Endangered Species : Play and Creativity

5. Students for Sale : Who Profits from Marketing in Schools ?

6. Through Thick and Thin : The Weighty Problem of Food Marketing

7. Peace-Keeping Battle Stations and Smackdown ! : Selling Kids on Violence

8. From Barbie and Ken to Britney, the Bratz and Beyond : Sex As Commodity

9. Marketing, Media, and the First Amendment : What's Best for Children ?

10. Joe Camel Is Dead, but Whassup with Those Budweiser Frogs ? : Hooking Kids on Alcohol and Tobacco

11. If Values Are Right, What's Left ? : Life Lessons from Marketing

12. Ending the Marketing Maelstrom : You're Not Alone

Language : English

Place of publishing : NEW-YORK

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque