ISBN 13 : 978-1-292-45234-0

Sommaire :
Section 1. Foundations of consumer behavior
1. Buying, having and being : an introduction to consumer behavior
2. Consumer ethics, the marketplace, and the planet

Section 2. Making sense of the world
3. Perception and making meaning
4. Learning, remembering, and knowing
5. Motivation

Section 3. Buying and having: choosing and using products
6. Attitudes and how to change them
7. Deciding
8. Buyin, using, and disposing

Section 4. Being: using products to create and communicate identity
9. Identity and the self
10. Personality, values, and lifestyle
11. Social and cultural identity

Section 5. Belonging
12. How groups define us
13. Social class and status
14. Culture

Nbre volumes : 0

Langue : Anglais

Edition : 14ème - Global edition

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque