Commentaire :

ISBN 13 : 978-3658101824

Sommaire :
Part I
1. Retail Functions
2. Store-based Retailing – Food and Near-food
3. Store-based Retailing – General Merchandise
4. Online Retailing
5. Cross-channel Retailing
6. Vertical Players – Manufacturers and Verticals

Part II
7. Growth Strategies
8. The Internationalisation of Retailing
9. Retail Branding and Positioning
10. Corporate Social Responsibility

Part III
11. Store Location – Trading Area Analysis and Site Selection
12. Merchandise and Category Management
13. Pricing
14. Marketing Communication
15. In-store Marketing
16. Customer Relationship Management

Part IV
17. Buying – Strategy and Concepts
18. Logistics – Physical Distribution
19. Logistics – Supply Chain Management and Information Management
20. Monitoring Operational and Financial Performance
Index

Langue : Anglais

Edition : 3ème

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque