ISBN 13 : 978-1-292-15310-0

Sommaire :
Section 1. Foundations of consumer behavior
1. Buying, having and being : an introduction to consumer behavior
2. Consumer and social well-being

Section 2. Internal influences on consumer behavior
3. Perception
4. Learning and memory
5. Motivation and affect
6. The self : mind, gender and body
7. Personality, lifestyle and values

Section 3. Choosing and using products
8. Attitudes and persuasive communications
9. Decision making
10. Buying, using ans disposing

Section 4. Consumers in their social and cultural settings
11. Groups and social media
12. Income and social class
13. Subcultures
14. Culture

Nbre volumes : 0

Langue : Anglais

Edition : 12ème

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : DEPT BBA GLOBAL BUS