ISBN 13 : 978-0814474280

Sommaire : Contents
1. Now Entering Consumerspace : Welcome to a Branded World
2. What Products Mean in Consumerspace
3. O Pioneers! Scanning Global Youth Culture
4. Here's Where You Can Stick Your Ad: Customers Talk Back
5. From Pawns to Partners: Turning Customers into Co-Designers
6. Virtual Voices: Building Consumerspace Online
7. The Disneyfication of Reality: Building Consumerspace Offline
8. I Buy, Therefore I Am: Shopping in Consumerspace
9. Trouble in Paradise: Culture Jamming in Consumerspace
10. Simply, Consumerspace
Epilogue: Lessons Learned in Consumerspace

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque