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The Category Management in Purchasing: A Strategic Approach to Maximize Business Profitability.

O'BRIEN Jonathan

KOGAN PAGE

2012

304

121.31-OBRIE

PRODUCT CATEGORY MANAGEMENT ; PRODUCT ; PRODUCT POLICY ; COMMERCIAL POLICY


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment :

ISBN 13 : 978-0749452575

Contents : Chapitre 1 Introducing category management
Chapitre 2 The principles of category management
Chapitre 3 The stages of category management
Chapitre 4 Stage 1 : initiation
Chapitre 5 Stage 2 : Insight
Chapitre 6 Stage 3 : Innovation
Chapitre 7 Stage 4 : implementation
Chapitre 8 Stage 5 : Improvement
Chapitre 9 Making category management happen
Chapitre 10 What the future holds

Language : English

Print : 2ème

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque