Comment :

ISBN 13 : 978-013-255179-3

Contents : Section I: Foundations of Social Media Marketing

Chapter 1: The Horizontal Revolution
Chapter 2: Strategic Planning with Social Media
Chapter 3: Social Consumers
Chapter 4: Digital communities

Section II: The Four Zones of Social Media

Chapter 5: Social Communities
Chapter 6: Social Publishing
Chapter 7: Social Entertainment
Chapter 8: Social Commerce

Section III: Measuring Users and Social Media Campaigns

Chapter 9: Social Media for Consumer Insight
Chapter 10: Social Media Metrics

Nbre volumes : 0

Language : English

Print : 2ème

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque