ISBN 13 : 978-0814474280

Contents : Contents
1. Now Entering Consumerspace : Welcome to a Branded World
2. What Products Mean in Consumerspace
3. O Pioneers! Scanning Global Youth Culture
4. Here's Where You Can Stick Your Ad: Customers Talk Back
5. From Pawns to Partners: Turning Customers into Co-Designers
6. Virtual Voices: Building Consumerspace Online
7. The Disneyfication of Reality: Building Consumerspace Offline
8. I Buy, Therefore I Am: Shopping in Consumerspace
9. Trouble in Paradise: Culture Jamming in Consumerspace
10. Simply, Consumerspace
Epilogue: Lessons Learned in Consumerspace

Language : English

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque