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Marketing : Real People, Real Choices.

SOLOMON Michael ; MARSHALL Greg W. ; STUART Elnora W.

PRENTICE HALL

2005

592

0131449680

121.55-SOLOM

MARKETING MANAGEMENT ; CONSUMER BEHAVIOR ; CUSTOMER RELATIONSHIP MANAGEMENT ; PRODUCT LAUNCH ; PRODUCT POLICY ; SELLING PRICE ; MARKETING MIX ; PROFESSIONAL ETHICS ; ELECTRONIC COMMERCE ; POSITIONING ; PRODUCT LIFE CYCLE ; PRICE FIXING ; DIRECT MARKETING ; DISTRIBUTION CHANNEL ; RETAILING


Number of copies : 2
No. Call n° Bar code Commentary
1 [not for loan]
2 [available]

Language : English

Print : 4ème

Figure(s) : Photographie(s) ; Schémas

Location : Nice Library

Statement : Présent

Owner : Bibliothèque