ISBN 13 : 978-0131446809

Contents : Contents

1. Introducing the Concepts.
2. The Context of Managing Strategically. 3. Assessing Opportunities and Threats: Doing an External Analysis.
4. Assessing Strengths and Weaknesses: Doing an Internal Analysis.
5. Functional Strategies.
6. Competitive Strategies.
7. Corporate Strategies.
8. International strategies and Strategies for entrepreneurial ventures and not-for-profits
Appendix: Cases for Analysis

Language : English

Print : 4ème

Place of publishing : CAMBRIDGE

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque