Lien ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 9780471432708

Sommaire : Contents
Marketing Insights from A to Z

Advertising
Brands
Business-to-Business Marketing
Change
Communication and Promotion
Companies
Competitive Advantage
Competitors
Consultants
Corporate Branding
Creativity
Customer Needs
Customer Orientation
Customer Relationship Management (CRM)
Customers
Customer Satisfaction
Database Marketing
Design
Differentiation
Direct Mail
Distribution and Channels
Employees
Entrepreneurship
Experiential Marketing
Financial Marketing
Focusing and Niching
Forecasting and the Future
Goals and Objectives
Growth Strategies
Guarantees Image and Emotional Marketing
Implementation and Control
Information and Analytics
Innovation
Intangible Assets
International Marketing
Internet and E-Business
Leadership
Loyalty
Management
Marketing Assets and Resources
Marketing Department Interfaces
Marketing Ethics
Marketing Mix
Marketing Plans
Marketing Research
Marketing Roles and Skills
Markets
Media
Mission
New Product Development
Opportunity
Organization
Outsourcing
Performance Measurement
Positioning
Price
Products
Profits
Public Relations
Quality
Recession Marketing
Relationship Marketing
Retailers and Vendors
Sales Force
Sales Promotion
Segmentation
Selling
Service
Sponsorship
Strategy
Success and Failure
Suppliers
Target Markets
Technology
Telemarketing and Call Centers
Trends in Marketing Thinking and Practice
Value
Word of Mouth
Zest
Notes
Index

Langue : Anglais

Lieu d'édition : NEW-YORK ; SAN FRANCISCO ; TORONTO

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque