e-book : Research Methods for Business Students.
Link to the ebook : https://bibliotheque.univ-catholille.fr/Default/doc/nlebk/37...
ISBN 13 : 9780273750802
Contents :
Preface
1 Research, reflective diaries and the purpose of this book
2 Generating a research idea and developing your research proposal
3 Critically reviewing the literature
4 Understanding research philosophy and approaches to theory development
5 Formulating the research design
6 Negotiating access and research ethics
7 Selecting samples
8 Obtaining and evaluating secondary data
9 Collecting primary data using observation
10 Collecting primary data using interviews and diaries
11 Collecting primary data using questionnaires
12 Analysing data quantitatively
13 Analysing data qualitatively
14 Writing and presenting the project report
Bibliography
Appendices
Glossary
Language : English
Print : 9ème
Location : Nice Library
Material : Electronic
Statement : Présent
Owner : Bibliothèque