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Le Positionnement : la conquête de l'esprit.

RIES Al ; TROUT Jack

MC GRAW HILL

1987

215

2-7042-1165-5

122.59-RIES

SEGMENTATION ; MARKET RESEARCH TECHNIQUE ; BRAND ; BRAND IMAGE ; MARKET SHARE ; BELGIUM ; POSITIONING ; JAMAICA


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment : RANK XEROX

Nbre volumes : 1

Notes : Réserve – Ask a librarian

Language : French

Material : Paper

Owner : Bibliothèque