Commentaire :

ISBN 13 : 978-1-4575-0774-8

Sommaire : Contents

1.The Challenges of Marketing Financial Services
2.The Consumer Decision Process in Financial Services
3.Categories of Financial Products and Services
4.Pricing
5.Advertising
6.Distribution
7.New Product Introduction in Financial Services Markets
8.Segmenting Financial Services Markets
9.Customer Satisfaction with Financial Services
10.Regulations Governing Financial Services Marketing
11.Strategic Market Planning in Financial Services
12.Cases

Langue : Anglais

Collection :

Edition : 2ème

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque