English
Marketing for financial advisors : build your business, bring in clients and establish your brand.
Appartenance & droits
BRADLOW Eric T. ; NIEDERMEIER Keith E. ; WILLIAMS Patti
2009
266
121.18-BRADL
MARKETING FINANCIER ; SEGMENTATION ; MARQUE ; THEORIE DE LA DECISION ; GESTION DE LA RELATION CLIENT
| N° | Cote | Code barre | Commentaire | |
|---|---|---|---|---|
| 1 | [disponible] |
Commentaire :
ISBN 13 : 978-0-07-160514-4
Sommaire : Contents
Preface : Is it Time to Attack or to Retreat ?
1. Treating your Financial Practice Like a Small
2. Segmentation
3. Refining your Niche Strategy
4. Knowing Your Brand
5. The Client's Decision-Making Process
6. Investor Psychology and Biases
7. Quantitative Client Relationship Management
8. Integrated Marketing Communications: Managing Advertising, Web Site Design, and Word of Mouth
9. Tactics and Best Practices
10. Putting it all Together: Your Marketing Plan
Appendix : Expanded Survey Results
References
Index
Langue : Anglais
Localisation : Bibliothèque Campus de Nice
Support : Papier
Etat : Présent
Propriétaire : Bibliothèque
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