ISBN 13 : 978-1927958810

Sommaire :
Foreword

PART 1: RETAIL IS DEAD
1: Software Eats Retail
2: Farewell to Bentonville
3: Know Thy Enemy
4: A One-Click World
5: The Delivery Arms Race
6: Requiem for Don Draper
7: The End of the Beginning

PART 2: MEDIA IS THE STORE
8: Ecommerce 30
9: A Future Artificially Sweetened
10: Virtually There
11: A Whole New Reality
12: Baby, You Can Print My Car 13: Is Retail Dead?

PART 3: THE STORE IS MEDIA
14: The Human Elements of Retail
15: Generation Ex(perience)
16: The Shopping Space of the Future
17: The Store Is Media
18: The Future of Retail
19: A Bright New Era

PART 4: REENGINEERING RETAIL
20: Engineering the Future
21: Setting the Stage for Innovation
22: Cultivating an Innovative Mindset
23: Implementing Innovation
24: Reengineering Retail
25: Retail Is Alive

Endnotes
Credits
Index

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque