ISBN 13 : 9781928055921

Sommaire :
Introduction: A World Turned Upside Down

Part 1 Shift Happens
1 An Epic Revolution, Accelerated
2 The New Scarcity
3 Apocalypse? Not Exactly
4 The Collapse of the Middle
5 The Amazon Effect
6 The Future Will Not Be Evenly Distributed
7 The Customer Is the Channel
8 Optimizing to Extinction
9 Defenders of the Status Quo
10 An Especially Bad Time to Be Boring

Part 2 The Journey to Remarkable
11 The Eight Essentials of Remarkable Retail
12 Essential #1: Digitally Enabled
13 Essential #2: Human-Centered
14 Essential #3: Harmonized
15 Essential #4: Mobile
16 Essential #5: Personal
17 Essential #6: Connected
18 Essential #7: Memorable
19 Essential #8: Radical
20 A Brave New World


Acknowledgments
Notes
Bibliography and Additional Reading
Index

Langue : Anglais

Edition : Updated

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque