Lien ebook : https://bibliotheque.univ-catholille.fr/Default/doc/nlebk/37...

eISBN : 9781119815266

Sommaire :
Preface to Eleventh Edition

PART I INTRODUCTION
1 The Concept of Strategy

PART II THE TOOLS OF STRATEGY ANALYSIS
2 Goals, Values, and Performance
3 Industry Analysis: The Fundamentals
4 Further Topics in Industry and Competitive Analysis
5 Analyzing Resources and Capabilities
6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation

PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE
7 The Sources and Dimensions of Competitive Advantage
8 Industry Evolution and Strategic Change
9 Technology-based Industries and the Management of Innovation

PART IV CORPORATE STRATEGY
10 Vertical Integration and the Scope of the Firm
11 Global Strategy and the Multinational Corporation
12 Diversification Strategy
13 Implementing Corporate Strategy: Managing the Multibusiness Firm Appendix: External Growth Strategies: Mergers,Acquisitions, and Alliances
14 Current Trends in Strategic Management

CASES TO ACCOMPANY CONTEMPORARY STRATEGY ANALYSIS

Glossary
Index

Nbre volumes : 1

Langue : Anglais

Edition : 11ème

Lieu d'édition : TORONTO

Illustration(s) : Graphique(s) ; Tableau(x)

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque