Commentaire :

ISBN 13 : 978-1 83910-177-9

Sommaire :
Contributors : Christian Grönroos, Michael Hutt, Douglas M. Lambert, Michel van der Borgh, Michel van der Borgh, Florian Kock, Roderick J. Brodie, and Peter Naudé, Camilla Verdich, Vinod Venkatraman, Steven Pattinson, Ann Højbjerg Clarke, and Zaheer Khan, Marianne
Storgaard, and Ann Højbjerg Clarke, Torsten Ringberg, Audhesh Paswan, Laura Peracchio,
David Luna, Peter Naudé, Rod Brodie, John Nicholson, Markus Reihlen, Matthew Robson, Ken Peattie, and Hans Baumgartner, Ad de Jong, Luigi De Luca, Heiner Evanschitzky, Michael Mol, Robert Morgan, John Nicholson, and Tobias Schäfers, Elina Jaakkola, Michael B. Beverland, Peter LaPlaca, Maja Arslanagić-Kalajdžić, Stephan Henneberg, Kristian Möller, John Nicholson, Mark Parry, Gerrit van Bruggen, and Chun Zhang, Julia A. Fehrer, Clarke, Majbritt Rostgaard Evald, Niels Bjørn-Andersen, and Douglas M. Lambert, Erik van Raaij, and Wesley J. Johnston, Ko de Ruyter, Lisa Ellram, Ajay Kohli, Selma Kadić Maglajlić,


Introduction to How to Fast-Track Your Academic Career

PART 1 GETTING STARTED
1 Becoming a business-to-business marketing scholar
2 Balancing like an academic 38

PART 2 GENERATING IDEAS AND SETTING UP FOR
SUCCESS
3 Developing original, courageous ideas
4 Building research groups
5 Writing research funding applications
6 Undertaking cross-disciplinary research
7 Collaborating with practitioners

PART 3 WORKING WITH STUDENTS
8 Guiding Ph.D. students
9 Translating research into teaching

PART 4 GETTING PUBLISHED
10 Framing a manuscript
11 Developing conceptual frameworks for business-to-business marketing
12 Writing a case-study methodology section
13 Writing articles for premier academic journals
14 Revising for premier academic journals
15 Reviewing manuscripts

PART 5 BEING RELEVANT
16 Getting research cited
17 Defining, identifying, and measuring societal value

PART 6 OFFERING OUR FINAL THOUGHTS
18 Offering our final thoughts on How to Fast-Track Your Academic Career

Appendix 1: Example of charters for research groups: IMP and CMP
Appendix 2: Revising and resubmitting: Go configure: the mix of purchasing practices to choose for your supply base


Index

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Professeur EDHEC : Oui

Propriétaire : Bibliothèque