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Non-profit marketing : marketing management for charitable and non-governmental organizations.

WYMER Walter ; KNOWLES Patricia ; GOMES Roger

SAGE

2006

370

1-4129-0923-6

121.29-WYMER

SOCIAL MARKETING ; NGO ; HUMANITARIAN ASSOCIATION ; FINANCING ; EVENT COMMUNICATION ; SPONSORING


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Contents : Part I — Marketing Management

Chapter 1 — Introduction to Nonprofit Marketing
Chapter 2 — Setting the Path of the Nonprofit Organization: Mission Focus, Strategic Objectives, Differentiation, Positioning, Unique Value Proposition, Segmentation
Chapter 3 — Research in Nonprofit Organizations
Chapter 4 — Strategic Market Analysis and Planning for Public and Nonprofit Organizations
Chapter 5 — Offers in Nonprofit Organizations: Product and Place
Chapter 6 — Offers in Nonprofit Organizations: Promotion and Price

Part II — MARKETING TO DONORS AND VOLUNTEERS

Chapter 7 — Direct Marketing Tactics
Chapter 8 — Strategic Approaches to Attracting Major Gifts
Chapter 9 — Special Events in the Nonprofit Sector
Chapter 10 — Marketing to Volunteers

Part III — SPECIAL TOPICS

Chapter 11 — Social Marketing
Chapter 12 — Cause-Related Marketing and Other Collaborations with the Business Sector

Index
About the authors

Language : English

Place of publishing : LONDON

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque