English
Marketing Financial Services.
Appartenance & droits
FARQUHAR Jillian Dawes ; MEIDAN Arthur
2010
404
121.18-FARQU
MARKETING FINANCIER ; SEGMENTATION ; GESTION DE LA RELATION CLIENT ; COMMUNICATION ; MARQUE ; GESTION DU MARKETING ; MARKETING STRATEGIQUE
| N° | Cote | Code barre | Commentaire | |
|---|---|---|---|---|
| 1 | [non empruntable] | |||
| 2 | [disponible] |
Commentaire :
ISBN 13 : 978-0230201187
Sommaire : Contents
1.Marketing and financial services: an overview
2.The financial services environment
3.The Financial Services Customer
4.Segmenting and Targeting the Financial Services Marketplace
5.Information regarding marketing financial services
6.Relationship Marketing in Financial Services
7.Building and sustaining the financial services brand
8.Creating value: the financial services product
9.Pricing and Value in Financial Services
10.Distributing Financial Services
11.Communicating in the Marketing of Financial Services
12.Marketing Strategies in Financial Services
Langue : Français
Edition : 2ème
Localisation : Bibliothèque Campus de Nice
Etat : Présent
Propriétaire : Bibliothèque
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