English
Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm.
Appartenance & droits
Nbre d'exemplaires : 1
| N° | Cote | Code barre | Commentaire | |
|---|---|---|---|---|
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Commentaire :
Sommaire : Contents
Rethinking marketing
Classic market relationships
Special market relationships
Mega relationships
Nano relationships
Does relationship marketing pay ?
Relationship marketing and the new organization
The genesis of relationship marketing
In conclusion: relationship marketing is a paradigm shift !
Langue : Anglais
Illustration(s) : Tableau(x)
Localisation : Bibliothèque Campus de Nice
Support : Papier
Etat : Présent
Propriétaire : Bibliothèque