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eISBN : 9781405871594

Contents : Contents
Preface
Guided tour of the book
Acknowledgements
Publishers' acknowledgements

Part A Consumers in the marketplace

Chapter 1 An introduction to consumer behaviour
Consumption in Europe? The European consumer?
Consumers' impact on marketing strategy
Marketing's impact on consumers
Do marketers manipulate consumers?
Consumer behaviour as a field of study
Chapter summary
Consumer behaviour challenge
Notes

Part B Consumers as individuals

Chapter 2 Perception
Introduction
The perceptual process
Sensory systems
Sensory thresholds
Perceptual selection
Interpretation: deciding what things mean
Chapter summary
Consumer behaviour challenge
Notes

Chapter 3 Learning and memory
Introduction
Behavioural learning theories
Marketing applications of learning principles
The role of learning in memory
Chapter summary
Consumer behaviour challenge
Notes

Chapter 4 Motivation, values and involvement
Introduction
The motivation process: a psychological perspective
Motivational strength
Motivational direction
Motivational conficts
Classifying consumer needs
Hidden motives: the psychoanalytical perspective
Consumer desire
Consumer involvement
Values
The means-end chain model
Materialism: the ultimate ‘why' of consumption?
Chapter summary
Consumer behaviour challenge
Notes

Chapter 5 Attitudes
The power of attitudes
The content of attitudes
Forming attitudes
Attitude models
Using attitudes to predict behaviour
Chapter summary
Consumer behaviour challenge
Notes

Chapter 6 Attitude change and interactive communications
Changing attitudes through communication
The source
The message
The source vs. the message: sell the steak or the sizzle?
Chapter summary
Consumer behaviour challenge
Notes

Chapter 7 The self
Perspectives on the self
Consumption and self-concept
Gender roles
Body image
Chapter summary
Consumer behaviour challenge
Notes

Case study 1 Appealing to taste buds or healthy lifestyles? Marketing low-fat foods to consumers in Greece

Case study 2 Should I - or shouldn't I? Consumers' motivational con?icts in purchase decisions for electronics

Case study 3 Prams are not just for babies…

Case study 4 Hidden motives: is consumer behaviour shaped by fairy-tale archetypes?

Part C Consumers as decision-makers

Chapter 8 Individual decision-making
Consumers as problem-solvers
Problem recognition
Information search
Evaluation of alternatives
Product choice: selecting among alternatives
Chapter summary
Consumer behaviour challenge
Notes

Chapter 9 Shopping, buying, evaluating and disposing
Introduction
Antecedent states
Social and physical surroundings
Shopping: motivations and experiences
E-commerce: clicks vs. bricks
Servicescapes: retailing as theatre
Post-purchase satisfaction
TQM: going back to the gemba
Product disposal
Chapter summary
Consumer behaviour challenge
Notes

Chapter 10 Group influence and opinion leadership

Introduction
Reference groups
Conformity
Word-of-mouth communication
Opinion leadership
Chapter summary
Consumer behaviour challenge
Notes

Case study 5 ‘It's just being a student, isn't it?' – The story of a young binge drinker

Case study 6 Holiday decision-making: an adaptable and opportunistic ongoing process

Case study 7 From space to place: creating Utopian meanings in a festival marketplace

Case study 8 How second-hand consumption re-enchants and empowers the consumer's life

Part D
A Portrait of european consumers

Chapter 11 European family structures and household decision-making
Introduction
The family
The intimate corporation: family decision-making
Children as decision-makers: consumers-in-training
Chapter summary
Consumer behaviour challenge
Notes

Chapter 12 Income and social class

Consumer spending and economic behaviour
Social class
How social class affects purchase decisions
Status symbols
Chapter summary
Consumer behaviour challenge
Notes

Chapter 13 Age subcultures

Age and consumer identity
The teen market: it totally rules
Baby busters: ‘Generation X'
Baby boomers
The grey market
Chapter summary
Consumer behaviour challenge
Notes

Case study 9 Consumption of gold and gold jewellery in Turkey

Case study 10 Socially excluded? Low income consumers' grocery shopping behaviour

Case study 11 Scenes from the lives of Athenian mothers and daughters

Case study 12 Consuming across borders: four vignettes

Case study 13 Advertising targeted towards children: are the legal controls effective? The case of Belgium

Case study 14 Port wine: ruby, tawny, white and the premiums

Part E Culture and european lifestyles

Chapter 14 Culture and consumer behaviour
Culture and consumption
Myths and rituals
Sacred and profane consumption
Consumer society – material culture
Chapter summary
Consumer behaviour challenge
Notes

Chapter 15 Cultural change processes
Introduction
The diffusion of innovations
The fashion system
Chapter summary
Consumer behaviour challenge
Notes

Chapter 16 Lifestyles and European cultures

Lifestyles and consumption choices
Lifestyle marketing
Geographic influences on lifestyles
Ethnic and religious subcultures
Euro-consumers: do they exist?
Chapter summary
Consumer behaviour challenge
Notes

Chapter 17 New times, new consumers
Introduction
Environmentalism: saving the planet with a shopping basket
Global marketing and culture
Postmodernism?
Chapter summary
Consumer behaviour challenge
Notes

Case study 15 Consumption and immigration: the distribution of the Halal brand in Spain

Case study 16 Black youth identity in Britain: acculturation, consumption, hip hop and self-identity

Case study 17 Brand building on Holy Mount Athos: consumer perceptions of speciality wine brands

Case study 18 Sandra: an illustration of addictive consumption

Case study 19 Glass collectors in consumer culture

Case study 20 Adapt or die? Developments in the British funeral industry
Glossary
Indexes
Author index
Product/company/name index
Subject index

Language : English

Print : 3ème

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque