Comment :

ISBN 13 : 978-0-349-11346-3

Contents :
Introduction

One, The three rules of epidemics
Two, The law of the few: connectors, mavens, and salesmen
Three, The stickiness factor: Sesame Street, Blue's clues and the educational virus
Four, The power context (Part one): Bernie Goetz and the rise and fall of New York City crime
Five, The power of context (Part two): the magic number one hundred and fifty
Six, Case study: rumors, sneakers, and the power of translation
Seven, Case study: suicide, smoking, and the search for the unsticky cigarette

Conclusion: focus, test, and believe

Index

Nbre volumes : 0

Language : English

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque