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CRM in Financial Services : a Practical Guide to Making Customer Relationship Management Work.

FOSS Bryan ; STONE Merlin

KOGAN PAGE

2002

700

0749436964

121.54-FOSS

CUSTOMER RELATIONSHIP MANAGEMENT ; DATABASE ; CUSTOMER ; ELECTRONIC COMMERCE ; CUSTOMER LOYALTY MANAGEMENT ; DIRECT SALES ; COMMERCIAL POLICY ; BANK SECTOR ; INSURANCE SECTOR ; FINANCIAL MARKETING ; SOUTH AFRICA ; EUROPE ; RISK ; DISTRIBUTION


Number of copies : 1
No. Call n° Bar code Commentary
1 [not for loan]

Language : English

Figure(s) : Schémas ; Graphique(s) ; Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque