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Customer Equity : Building and Managing Relationship as Value Assets.

BLATTBERG Robert C. ; GETZ Gary ; THOMAS Jacquelyn S.

HARVARD BUSINESS SCHOOL PRESS

2001

228

0-87584-764-1

124.37-BLATT

SALES TECHNIQUE ; SALE CONDITION ; COMPARATIVE MANAGEMENT ; MARKETING MIX ; MARKETING THEORY ; STRATEGY ; PRICE FIXING ; SATISFACTION ; CUSTOMER ; SALE


Number of copies : 2
No. Call n° Bar code Commentary
1 [available]
2 Réserve – Ask a librarian
[available]

Comment :


Nbre volumes : 1

Language : English

Place of publishing : USA

Figure(s) : Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque