ISBN 13 : 978-0-470-68975-2

Sommaire : Preface
Acknowledgements

Chapter 1 Strategic Market Management: An Introduction and Overview

Part I Strategic analysis

Chapter 2 External and Customer Analysis
Chapter 3 Competitor Analysis
Chapter 4 Market/Submarket Analysis
Chapter 5 Environmental Analysis and Strategic Uncertainty
Chapter 6 Internal Analysis
Cases for the End of Part I

Part II Creating, adapting, and implementing strategy

Chapter 7 Creating Advantage, Synergy, and Commitment versus Opportunism versus Adaptability
Chapter 8 Alternative Value Propositions
Chapter 9 Building and Managing Brand Equity
Chapter 10 Energizing the Business
Chapter 11 Leveraging the Business
Chapter 12 Creating New Businesses
Chapter 13 Global Strategies
Chapter 14 Setting Priorities for Businesses and Brands – the Exit, Milk, and Consolidate Options
Chapter 15 From Silos to Synergy – Harnessing the Organization
Cases for the End of Part II
Appendix Planning Forms

Langue : Anglais

Edition : 1ère

Lieu d'édition : TORONTO

Illustration(s) : Graphique(s)

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque