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Marketing for financial advisors : build your business, bring in clients and establish your brand.
Appartenance & droits
BRADLOW Eric T. ; NIEDERMEIER Keith E. ; WILLIAMS Patti
2009
266
121.18-BRADL
FINANCIAL MARKETING ; SEGMENTATION ; BRAND ; DECISION THEORY ; CUSTOMER RELATIONSHIP MANAGEMENT
| No. | Call n° | Bar code | Commentary | |
|---|---|---|---|---|
| 1 | [available] |
Comment :
ISBN 13 : 978-0-07-160514-4
Contents : Contents
Preface : Is it Time to Attack or to Retreat ?
1. Treating your Financial Practice Like a Small
2. Segmentation
3. Refining your Niche Strategy
4. Knowing Your Brand
5. The Client's Decision-Making Process
6. Investor Psychology and Biases
7. Quantitative Client Relationship Management
8. Integrated Marketing Communications: Managing Advertising, Web Site Design, and Word of Mouth
9. Tactics and Best Practices
10. Putting it all Together: Your Marketing Plan
Appendix : Expanded Survey Results
References
Index
Language : English
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque
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