ISBN 13 : 9780231180481

Contents :
Preface

1. A Tale of Two Tribes
2. Tell Me a Story
3. The Elements of Storytelling
4. The Power of Numbers
5. Number-Crunching Tools
6. Building a Narrative
7. Test-Driving a Narrative
8. From Narratives to Numbers
9. Numbers to Value
10. Improving and Modifying Your Narrative-the Feedback Loop
11. Narrative Alterations-the Real World Intrudes
12. News and Narratives
13. Go Big-the Macro Story
14. The Corporate Life Cycle
15. The Managerial Challenge
16. The Endgame Notes Index

Nbre volumes : 0

Language : English

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque