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Services Marketing : Integrating Customer Focus Across the Firm.
Appartenance & droits
ZEITHAML Valarie A. ; BITNER Mary Jo ; GREMLER Dwayne D. ; WILSON Alan
2016
538
121.07-ZEITH
SERVICES MARKETING ; CUSTOMER SERVICE ; CUSTOMER RELATIONSHIP MANAGEMENT ; CUSTOMER ; QUALITY MANAGEMENT ; CONSUMER BEHAVIOR
| No. | Call n° | Bar code | Commentary | |
|---|---|---|---|---|
| 1 | [available] |
ISBN 13 : 978-0-0771-6931-2
Contents :
Part 1: Foundations for Services Marketing
Part 2: Understanding Customer Requirements
Part 3: Aligning Service Design and Standards
Part 4: Delivering and Performing Service
Part 5: Managing Service Promises
Part 6: Service and the Bottom Line
CASES
Nbre volumes : 0
Language : English
Print : 3ème european edition
Figure(s) : Photographie(s) ; Tableau(x)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque