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New Products Management.

CRAWFORD Merle C. ; DI BENEDETTO Anthony

MC GRAW HILL;IRWIN

2006

540

0071244336

121.71-CRAWF

PRODUCT LAUNCH ; NEW PRODUCT ; PRODUCT POLICY ; MARKETING MANAGEMENT ; INNOVATION ; PRODUCT TEST ; MARKETING PLAN ; STRATEGY


Number of copies : 1
No. Call n° Bar code Commentary
1 Réserve - Ask a librarian

[available]

ISBN 13 : 978-0071244336

Language : English

Print : 8ème

Place of publishing : HOMEWOOD ; QUEBEC

Figure(s) : Schémas ; Graphique(s) ; Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque