Handbook of Product Placement in the Mass Media : New Strategies in Marketing Theory, Practice, Trends, and Ethics.
2004
288
0789025353
125.63-GALIC
SPONSORING ; CINEMA ; TELEVISION ; ADVERTISING TECHNIQUE ; PRODUCT POLICY ; ADVERTISING BUDGET ; COMMUNICATION BY IMAGE ; BRAND IMAGE ; CASE ; ADVERTISING MEDIUM
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Comment :
Notes : Réserve – Ask a librarian
Language : English
Figure(s) : Tableau(x)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque