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Handbook of Product Placement in the Mass Media : New Strategies in Marketing Theory, Practice, Trends, and Ethics.

GALICIAN Mary Lou

BEST BUSINESS BOOKS

2004

288

0789025353

125.63-GALIC

SPONSORING ; CINEMA ; TELEVISION ; ADVERTISING TECHNIQUE ; PRODUCT POLICY ; ADVERTISING BUDGET ; COMMUNICATION BY IMAGE ; BRAND IMAGE ; CASE ; ADVERTISING MEDIUM


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment :

Notes : Réserve – Ask a librarian

Language : English

Figure(s) : Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque