Sommaire : Contents
Part 1 Principles of competitive advantage
2. The Value Chain and Competitive Advantage
3. Cost Advantage
4. Differentiation
5. Technology and Competitive Advantage
6. Competitor Selection

Part II Competitive Scope Within An Industry
7. Industry Segmentation and Competitive Advantage
8. Substitution

Part III Corporate Strategy and Competitive Advantage
9. Inter-relationships among Business Units
10. Horizontal Strategy
11. Achieving Interrelationships
12. Complementary Products and Competitive Advantage

Part IV Implications For Offensive & Defensive Competitive Strategy
13. Industry Scenarios and Competitive Strategy under uncertainty
14. Defensive Strategy
15. Attacking an Industry Leader

Nbre volumes : 1

Langue : Anglais

Lieu d'édition : NEW-YORK

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque