ISBN 13 : 978-1422196571

Sommaire :
In Gratitude

1. The Growth Imperative
2. How Can We Beat Our Most Powerful Competitors?
3. What Products Will Customers Want to Buy?
4. Who Are the Best Customers for Our Products?
5. Getting the Scope of the Business Right
6. How to Avoid Commoditization
7. Is Your Organization Capable of Disruptive Growth?
8. Managing the Strategy Development Process
9. There Is Good Money and There Is Bad Money
10. The Role of Senior Executives in Leading New Growth
Epilogue: Passing the Baton
Index
About the Authors

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque