Commentaire :

ISBN 13 : 978-1-292-43036-2

Sommaire :
Part 1: The Global Manager's Environment

1. Assessing the Environment: Political, Economic, Legal, Technological
2. Managing Interdependence: Social Responsibility, Ethics, Sustainability
Comprehensive Cases
NEW! Case 1 Facebook's Internet.org Initiative: Serving the Bottom of the Pyramid? (several countries)
Case 2 An Ethics Role-Playing Case: Stockholders versus Stakeholders (Global/Sri Lanka)


Part 2: The Cultural Context of Global Management

3. Understanding the Role of Culture
4. Communicating Across Cultures
5. Cross-Cultural Negotiation and Decision Making
Comprehensive Cases
NEW! Case 3 Vodafone in Egypt: National Crises and Their Implications for Multinational Corporations (Egypt)
NEW! Case 4 Hailing a New Era: Haier in Japan (China/Japan)

Part 3: Formulating and Implementing Strategy for International and Global Operations

6. Formulating Strategy
7. Implementing Strategy: Strategic Alliances, Small Businesses, Emerging Economy Firms
8. Organization Structure and Control Systems
Comprehensive Cases
NEW! Case 5 A libaba versus Tencent: The Battle for China's M-Commerce Space (China/Global)
NEW! Case 6 Business Model and Competitive Strategy of IKEA in India (India)
NEW! Case 7 Wal-Mart in Africa (Africa)
NEW! Case 8 Fiat Chrysler Automobiles N.V. (2015): From an Alliance to a Cross-Border Merger (Global)

Part 4: Global Human Resources Management

9. Staffing, Training, and Compensation for Global Operations
10. Developing a Global Management Cadre
11. Motivating and Leading
Comprehensive Cases
NEW! Case 9 Leading Across Cultures at Michelin (France/US)
NEW! Case 10 Ethical Leadership: Ratan Tata and India's Tata Group (Global)

Integrative Section
Integrative Term Project
NEW! Integrative Case: Case 11 IKEA in Russia: Emerging Market Strategies and Ethical Dilemmas (Russia)
Glossary
Name and Subject Index

Nbre volumes : 0

Langue : Anglais

Edition : 10ème

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque