ISBN 13 : 9780767900331

Contents : Introduction: cost-cutting, reengineering, downsizing. Now what?
Chapitre 1 Entropy, anorexia, and empty profits
Chapitre 2 Finding the “lost” $300 million
Chapitre 3 The core concepts of revenue management
Chapitre 4 Case study: the attack of the laser fares
Chapitre 5 The RM Revolution
Chapitre 6 Launching the revenue rocket
Chapitre 7 Case study: national car rental's near-death experience
Chapitre 8 What you don't know about revenue. Management could kill you
Chapitre 9 The marketing renaissance

Language : English

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque