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Value-Based Marketing : Marketing Strategies for Corporate Growth and Shareholder Value.
Appartenance & droits
2000
370
0-471-87727-1
121.55-DOYLE
EVALUATION OF A COMPANY ; MARKETING MANAGEMENT ; STRATEGY ; ORGANIZATION ; BRAND ; COMMUNICATION ; INTERNET ; ELECTRONIC COMMERCE
| No. | Call n° | Bar code | Commentary | |
|---|---|---|---|---|
| 1 | [available] |
Contents : Contents:
Preface.
About the Author.
PRINCIPLES OF VALUE CREATION.
Marketing and Shareholder Value.
The Shareholder Value Approach.
The Marketing Value Driver.
The Growth Imperative.
DEVELOPING HIGH-VALUE STRATEGIES.
Strategic Position Assessment.
Value-Based Marketing Strategy.
IMPLEMENTING HIGH-VALUE STRATEGIES.
Building Brand Equity.
Pricing for Value.
Value-Based Communications.
Value-Based Internet Marketing.
Glossary.
Index.
Language : English
Place of publishing : TORONTO
Figure(s) : Graphique(s) ; Tableau(x)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque