ISBN 13 : 978-1-133-58467-4

Sommaire : Part I: STRATEGIC INPUTS.
1. Strategic Management and Competitiveness.
2. The External Environment: Opportunities, Threats, Competition, and Competitor Analysis.
3. The Internal Environment: Resources, Capabilities, Competencies, and Competitive Advantages.

Part II: FORMULATION OF STRATEGIC ACTIONS.
4. Business-Level Strategy.
5. Competitive Rivalry and Dynamics.
6. Corporate-Level Strategy.
7. Strategic Acquisition and Restructuring.
8. Global Strategy.
9. Cooperative Implications for Strategy.

Part III: IMPLEMENTATION OF STRATEGIC ACTIONS.
10. Corporate Governance and Ethics.
11. Structure and Controls with Organizations.
12. Leadership Implications for Strategy.
13. Entrepreneurial Implications for Strategy.

Part IV: CASES.
1. Adobe Systems Incorporated.
2. Apple Inc.: Keeping the "i" in Innovation.
3. AT&T.
4. Best Buy.
5. CEMEX (A): Building a Global Latina.
6. Domino's Pizza: A Case Study in Organizational Evolution.
7. Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market.
8. Ford Motor Company.
9. From Low Cost to Global Leadership.
10. From Swords to Ploughshares.
11. Google.
12. Gore: Developing Global Teams to Meet 21st Century Challenges at W. L. Gore & Associates.
13. Great Lakes: Great Decisions (A).
14. Herman Miller: A Case of Reinvention and Renewal.
15. Attention Shoppers: Executive Compensation at Krogers, Safeway, Costco, and Whole Foods.
16. McDonald's: From Big Mac to P'tit Plaisir.
17. Mellon.
18. Microsoft Corp.
19. Movie Exhibition Industry: The Movie Exhibition Industry: 2011.
20. Navistar.
21. Netflix.
22. Nike's Global Women's Fitness Business: Driving Strategic Integration.
23. Porsche.
24. Rite Aid Corporation.
25. RJ Reynolds.
26. Twitter.
27. Under Armour.
28. Union Pacific.
29. Valeant Pharmaceuticals.
30. Zipcar.

Nbre volumes : 1

Langue : Anglais

Edition : 10ème

Illustration(s) : Graphique(s) ; Tableau(x)

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque